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Activision will no longer produce the games “Guitar Hero”

10 February 2011 | In News | 197 views | By

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As perspectivas da Activision Blizzard para o primeiro trimestre ficou abaixo das expectativas de Wall Street e a empresa fechará sua divisão responsável pelos Games of music “Guitar Hero”, What caused fall of more than seven percent in their actions, on Wednesday.

The company predicted revenue of 70 cents per share for the year, What is below the average of 83 cents per share expected by analysts polled by Thomson Reuters I/B/E/S.

guitar hero 5“The projections for 2011 were very disappointing –well below what people expected, Since the company had a long history of growing revenue,” said Eric Kandler, an analyst at MKM Partners.

Activision Blizzard announced that it would close its business unit “Guitar Hero” e suspenderia o development do próximo jogo “Guitar Hero” because the popularity of music video games came into fall. The company informed that issued 500 of its 7,000 employees worldwide.

In December, Viacom sold Harmonix Music Systems, producer responsible for the Rock Band series of video games, the investment group Columbus Nova, and profited 200 millions of dollars with the transaction, analysts have estimated.

Despite the wave of sales of shares of Activision Blizzard on Wednesday, some investors, as Harry Rady, investment Vice President of Rady Asset Management, praised the company's decision to reduce its efforts on titles such as “Guitar Hero” and concentrate resources on the hits “Call of Duty”.

“Whenever a company focuses on its line of greatest success to make it better and more profitable –cutting off an arm to make the body stronger–, This demonstrates a disciplined management team”, said Rady, who holds shares of Activision Blizzard.

The games have music production face, included the costs of licensing of songs and the cost of manufacture of special hardware, the example of plastic guitars.

“In the current economic situation, There is simply no how to generate profits with them”, said Eric Hirshberg, the Chief Executive of Activision Publishing, in phone conversation with analysts.

The company also reported that a game of skate-deadly not next year and that could drop the game “True Crime: Hong Kong”. A empresa anunciou ainda uma nova platform digital, “Beachhead”, that would be focused on the successful franchise “Call of Duty”.

Desde que foi released em novembro, “Call of Duty: Black Ops” already broke records at retail, registering more than 1 1 billion dollars in sales.

In Ivaiporã-PR, Computer engineer, Workgroup Administrator Tips in General. Passionate about technology and Informatics.



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