FC Barcelona launches FCB Alert, a new application for Facebook

23 March 2012 | In News | 331 views | By

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FCB AlertThe MicroStrategy ® Incorporated, a world-leading provider of software for business intelligence (BI, acronym in English), today announced that FC Barcelona has launched the FCB Alert, a free application for Facebook that offers an experience for fans of world-famous time, via Facebook, more engaging, personalized and interactive. With 28 millions of fans on Facebook – the trend is for growth, FC Barcelona occupies the first place among sports teams in terms of Facebook fans around the world. To receive the FCB Alert, Facebook users on your network can visit

In the field, o FC Barcelona tem muitos dos melhores jogadores do mundo e é admirado por entusiastas do futebol de todo o mundo por sua qualidade game. Off the field, the team has now a technology platform to engage even more deeply with its global base of fans on Facebook, that is quickly growing to include new regions and cultures.

More specifically, with the FCB Alert, fans will be able to:

Participate in interactive features, including games, search for fans and a variety of exciting videos and other multimedia content.  All this content can then be shared with other Facebook fans. Ver todas as News sobre o time e suas organizações afiliadas, taken from sites, Facebook pages, Twitter and blogs, in a single location, easy to find and constantly updated. See all Facebook events organised by the Club in single location and easy to find. Receive exclusive offers and promotions for the team and players. Buy FC Barcelona equipment and articles via a shop on Facebook.

The Alert platform can reach Facebook fans anywhere in the world and the contents can be especially tailored to different groups or individuals based on their interests, demographics & geography, using the data that exists on Facebook.

“Alert is the perfect way to achieve tremendous Club monitoring by Facebook both locally and worldwide, com ofertas exclusivas e News excitantes, Didac Lee said, Member of the Board of new technologies of FC Barcelona. “Use the Alert platform is a big step towards multiple fronts. Conectar com nossa base de fãs em um nível mais profundo é a razão de estarmos aqui e a technology da MicroStrategy permite que cheguemos mais perto desta missão essencial”.

“It's tremendously exciting to work with FC Barcelona, that proved to be as good with the Elimination of frontiers of interaction of fans and the goals and the conquest of Championships”, said Sanju Bansal, Executive Director of operations for MicroStrategy. “We are working with the FC Barcelona to create a rich set of content and unique for its strong fan base of 28 millions of people”.

About FC Barcelona

The Barcelona Football Club is a professional football club, with headquarters in Barcelona, Catalonia, Spain. Founded in 1899 by a group of Swiss football players, Catalan and English, led by Joan Gamper, the Club became a symbol of Catalan culture and catalanismo, under the motto “Mes que un club” (More than a Club). Is the second richest Football Club in the world in terms of revenue, with an annual return of EUR 398 million. FC Barcelona is the current champion of Spanish and European football. Won 21 times to La Liga, 25 Copas del Rey, 10 Spain's Super cups, three Hearts Eva Duarte and two la Liga Cup trophies. To learn more about FC Barcelona, visit and follow us on Facebook ( and Twitter (

About MicroStrategy

Founded in 1989, the MicroStrategy is one of the most innovative software companies in the world. It builds platforms that help organizations, organizations and individuals to make informed decisions based on more information and on time. The company, Headquartered in Tysons Corner, Virginia, oferece um pacote de applications free – including Wisdom and Alert – that help brands, sports teams, celebrities, politicians and others to better engage your Facebook fan base through a targeted marketing corpo a corpo.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile, Wisdom, MicroStrategy Wisdom and Emma are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.



Warren Getler MicroStrategy Incorporated +1-703-744-6258

Fernando Gonzalez MicroStrategy (in Barcelona) +1-703-509-0808 mobile

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