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Online advertising Reaches the mark of 190 Billions of Impressions in Q1 2012

16 may 2012 | In News | 199 views | By

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Laptop MegaphoneComScore, leader in measurement of digital world, announced today the latest discoveries about the online advertising market in Brazil, According to the service comScore Ad Metrix, that accounted for 190,5 billions of ads displayed to the public brasileiro on the internet during the first quarter 2012. The Dafiti.com.br and the Netshoes.com.br were classified as major advertisers during the month of March 2012, with more than 2 billions of impressions each. Alex Banks, comScore's Director in Brazil, will provide more information about the current landscape of online advertising in the country in a free webinar, broadcast live this Wednesday, 16 may. For more information and registration, visit: www.comscore.com/por/Advertising_Brazil_Webinar

“As the Brazilian digital advertising market grows and becomes more sophisticated, We see a convergence of big brand advertisers increasing your investment in this media”, said Banks. “It is natural that the marketing budget go behind the audience, but it is also true that the improvement in the quality of the digital creation, the ability to efficiently reach the right audience, and the possibility of measuring the performance helping the campaigns come development the digital medium as a medium capable of generating revenue and that offers a great return on investment for those who know the market”.

Retailers boost advertising Market in Brazil

The comScore Ad Metrix service introduced in Brazil at the beginning of the year, offering detailed information about where advertisers appear online, in which volume and creative format, In addition to traditional advertising metrics, How to reach/frequency and gross audience. During the first quarter of 2012, 190,5 billions of ads were previewed in Brazil, being that 17 individual advertisers surpassed the mark of 1 billion impressions in the period.

Among the biggest individual advertisers, the top two teams during the month of March were retailers, demonstrando a importance da publicidade online nas suas estratégias digitais. The Dafiti.com.br was the largest advertiser, with 2,7 billions of impressions in month, followed by the retailer also Netshoes.com.br, with more than 2,2 billions of impressions. In total the two advertisers represent almost 7.5% market share in. Microsoft Corporation, Google, Inc. and Netflix, Inc. complete the major 5 advertisers in terms of impressions during the month of March, each with more than 1% for participation .

Distributed by PR Newswire news

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