Investment in innovation and technology is the subject of debate in the international forum of network management and franchise Business

27 March 2013 | In News | 276 views | By

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In the fourth edition of the international forum of network management and franchise Business, What happens in the days 23 and 24 April, in the Auditorium of the Fecomercio, in São Paulo, the Innovation a Serviço da Receita e Rentabilidade será o tema de encerramento do evento.

Forum Internacional Gestao Redes Franquias NegociosTHE development econômico do país e o surgimento de uma nova classe média têm exigido das empresas nacionais, in General, changes in behaviour. The commoditization of products, services and marketing actions, associated with the radical change of consumer profile and the way he buys, têm exigido das redes de negócios investimentos e technology para garantir a competitividade no mercado.

Worried about this scenario and aware of the relevance of this discussion, the BITTENCURT Group will do a debate with industry greats like Osvaldo Moscon, of the Apothecary, Jeremy Vitaro, the network Dunkin Donuts and Jean-Andre Rougeot, of Benefit.

Among other things they will talk about how networks of franchises and businesses seek to combine innovative management to the maximization of results, Since the adoption of training programs and new technologies to process review, on behalf of all who are part of the network. And also analyze whether the networks of Brazilian franchises are prepared and vigilant to so many transformations and how they are facing these challenges.

The fourth edition of the event reflects the setting of the Brazilian franchising, currently third in the world in number of franchised brands (According to data from WFC/ABF) and you expect to earn about £ 120 billion in 2013. In its central theme, abordará a importance cada vez maior das redes de franquias e negócios para a economia no Brasil e no mundo.


4th International Forum of network management and franchise Business

Of: 23 the 24 April 2013

Fecomercio-São Paulo – SP

Tel. (11) 3660-2201


In Ivaiporã-PR, Computer engineer, Workgroup Administrator Tips in General. Passionate about technology and Informatics.

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